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Cross-Cultural Competence and Exchange

Increased globalization has raised the movement of human capital, making efficient cross-cultural training (CCT) important for multi-national corporations and ordinary people.

We increasingly communicate, travel and trade across national and geographic boundaries, although intercultural contact poses challenges: Challenges in understanding, in communicating and cooperating with “others”.

As people do not necessarily possess these skills or expertise, companies can either recruit competent employees or educate employees through cross-cultural training (CCT).

With the internationalisation of business, trading and investment, companies have come to struggle with national, regional, and international differences among their partners, shareholder, and customers.  Therefore, it has become increasingly important for companies to have competent employees who possess the necessary skills and expertise to understand, communicate and cooperate with multinational people. As Top and Middle management as well as employees do not necessarily possess these skills or expertise, companies can either recruit competent employees or educate employees through cross-cultural training (CCT).



The effectiveness of cross-cultural training (CCT) is in any case dependent on individual abilities for learning, adapting and applying knowledge in cross-cultural encounters. These individual abilities are captured in their concept of cultural intelligence and it particularly focuses on intercultural adaptation and intercultural understanding in a work context.

Have you ever visited an Arab country or do you have personal or business contact to Arab people?

It’s totally different world in term of culture, language, religion, climate, emotions, family structures, business attitudes, hierarchy levels, politic, habits, customs, negotiation, tolerance, behavior and a lot more…

1. facial expressions

2. religious beliefs

3. religious rituals

4. importance of time

5. work ethic

6. values  

7. concept of leadership

8. gestures

9. holidays

10. concept of fairness

11. nature of friendship

12. notions of modesty

13. foods

14. eating habits

15. styles of dress

16. concept of personal space

17. rules of social etiquette

As you can see, everything appears different but not impossible to learn.

Here we come to the crux of this complex situation that looks like impossible to understand or to learn, but we can help you to face it up and overcome these barriers.

This is where cross cultural training helps as its purpose is to develop an understanding between people from different cultural backgrounds in order to ensure that there are clearer lines of communication.

A cross cultural training program consists of:

Interpersonal Skills

Finding a Mutual Common Ground

Crossover into Personal Life

Ultimately, cross cultural training helps to create a better understanding of people’s various cultural backgrounds, makes for better interpersonal relationships, increases awareness, improves self-confidence, builds trust and breaks down barriers. It also helps you analyse your own previous thought patterns, beliefs and behaviours and motivates you to learn more about yourself which, by doing so, can only result in improved relationships in business which, in today’s global economy, is an absolutely vital quality to have for many companies.

We offer complete trainings and workshops for you to be prepared for your next trip to the Arab countries.

- Country specific training

- GCC general training (Saudi Arabia, Kuwait, Bahrain, United Arab Emirates, Oman, Yemen, Qatar)

- Levant training (Jordan, Lebanon, Syria and Iraq)

Who benefits the most from this training?

Every single person who is planning to visit one of the Arab countries or corporations all sizes who are planning to establish business relations with the Arab world.

You tell us where to go and according to your destination we will prepare a tailored training that suites your plans and objectives.

Please send your inquiry to info@exppro.de using the contact form.